Case studies

"Pretty Girl hi!" by UMI

When it came to promoting "Pretty Girl hi!" we decided to give some influencers creative control, and others an outfit trend to follow. Showing off outfits with the sound did a great job at getting fans to join in. The influencers that were given creative control did a great making their videos look organic, which is crucial in creating a successful campaign.

As of April 2022, "Pretty Girl hi!" has amassed over 6.5 million streams on Spotify.

Campaign results

1700+

TikToks Created

896.9K

Likes

4.95M

Views

Surfaces

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